With so many bookmakers currently operating online it's often difficult to know where to start - let alone decipher which are the best online bookmakers and which are best avoided. As part of our annual bookmaker review process we've been fortunate enough to have placed bets at over fifty different UK online bookmakers. Each member of the 'British Bookmakers' team has opened up new accounts with a variety of bookmakers in an attempt to find the best online bookmakers there are. We've each joined, tested and then rated so many online bookmakers that we've collectively accumulated a pretty comprehensive view on which bookmakers are the best and which are best avoided. If you take a look at our bookmaker comparison table you'll find that after rating all the UK online bookmakers out there the team came to the unanimous decision that the best online bookmakers were as follows:
Bet365 have been a favourite around the office for ages now and made it into first place with ease. Bet365 have been operating online for quite some time, and even with similar odds to other bookmakers, Bet365 stand out due to excellent site design, a massive market range and by having one of the best customer support teams in the business. Bet365 also currently offer one of the best free bet offers to new customers.
William Hill easily made it into second place as they regularly offer some of the best odds on one of the nicest looking websites with one of the quickest bet selection processes we've used. Add to that the fact that they always seem to come up with some of the most innovative bookmaker offers, and you can see why William Hill are up there with the best. William Hill also excel when it comes to betting 'in:play' on live sport.
Ladbrokes are our third placed bookmaker as they're without doubt the best offline bookmaker operating online. All that experience shows and Ladbrokes excel when it comes to the most popular betting options of horse racing and football. Ladbrokes offer the best range of markets and cater especially well for those wishing to bet with higher limits. Ladbrokes are also currently offering new customers a great free bet.
HOW WE FIND THE BEST BOOKMAKERS
To reach our conclusion that the best online bookmakers were those listed above each bookmaker was put through a rigorous review process encompassing a variety of tests. All the online bookmakers that we compared were rated for the quality of their website - including speed, design and ease of navigation, the competitiveness of their odds and the amount of markets that they offer punters. On top of these we scored each online bookmaker for the generosity of their bookmaker offers awarded to regular customers as well as silly little things like minimum deposit, maximum betting limits, the withdrawal process and how clued up their customer service departments were.
WHO'S YOUR BEST ONLINE BOOKMAKER?
if you've been particularly impressed with an online bookmaker that hasn't made it into our 'best online bookmakers' list and you think it deserves to, then we'd really like to hear from you. Maybe you've recently joined the best online bookmaker ever and been really pleased with the odds they offer, or even the depth of their markets, either way feel free get in touch with a member of the 'British Bookmakers' team using the contact link at the bottom of this page and be sure to let us know about it.
UK Online Bookmakers
