With so many bookmakers currently operating online it's often difficult to know where to start - let alone decipher which are the best online bookmakers and which are best avoided. As part of our annual bookmaker review process we've been fortunate enough to have placed bets at over fifty different UK online bookmakers. Each member of the 'British Bookmakers' team has opened up new accounts with a variety of bookmakers in an attempt to find the best online bookmakers there are. We've each joined, tested and then rated so many online bookmakers that we've collectively accumulated a pretty comprehensive view on which bookmakers are the best and which are best avoided. If you take a look at our bookmaker comparison table you'll find that after rating all the UK online bookmakers out there the team came to the unanimous decision that the best online bookmakers were as follows:
William Hill are so many punters bookmaker of choice due to their great odds and the fact that they've got one of the most impressive betting websites going. They're also market leaders when it comes to betting 'in:play' and are rightly the number one sports betting website for UK bettors. William Hill also offer clients regular promotions and rewards for their loyalty making it even easier to see why they're often regarded as one of the best online bookmakers.
Bet365 are a firm favourite around the 'British Bookmakers' offices and were only just pipped into first place by William Hill. Bet365 have been offering highly competitive online betting odds since 2001 and comfortably made into second place due to the massive range of markets they offer and the fact that they've got one of the best customer support teams in the business. Bet365 also offer one of the best free bet deals out of all the online bookmakers we feature.
Although not strictly British, PaddyPower easily made it into third place as they're without doubt one of the most forward thinking bookmakers going. PaddyPower excel when it comes to giving punters that little bit extra with their famous 'Moneyback Specials' a prime example. They've got a bright, easy to use betting website that caters especially well for those hard to find markets. All in all a very worthy addition to a punters arsenal of online bookmakers.
HOW WE FIND THE BEST BOOKMAKERS
To reach our conclusion that the best online bookmakers were those listed above each bookmaker was put through a rigorous review process encompassing a variety of tests. All the online bookmakers that we compared were rated for the quality of their website - including speed, design and ease of navigation, the competitiveness of their odds and the amount of markets that they offer punters. On top of these we scored each online bookmaker for the generosity of their bookmaker offers awarded to regular customers as well as silly little things like minimum deposit, maximum betting limits, the withdrawal process and how clued up their customer service departments were.
WHO'S YOUR BEST ONLINE BOOKMAKER?
if you've been particularly impressed with an online bookmaker that hasn't made it into our 'best online bookmakers' list and you think it deserves to, then we'd really like to hear from you. Maybe you've recently joined the best online bookmaker ever and been really pleased with the odds they offer, or even the depth of their markets, either way feel free get in touch with a member of the 'British Bookmakers' team using the contact link at the bottom of this page and be sure to let us know about it.