To accurately compare online bookmakers each one of the 'British Bookmakers' team opened up a new betting account with over fifty separate UK online bookmakers. After extensively online betting at each of the bookmakers over a six month period we then rated them all under various categories. This included the quality of their website, factoring in design and navigation, the range of their markets, the competitiveness of their odds and the ease in which their free bet could be claimed. The results were gathered together and a league table was drawn up to find nothing but the best online bookmakers. A quick snapshot of our findings can be found in the online bookmaker comparison table below, for more detailed analysis take a look at our online bookmakers review section.